Traditional management theory and training prepare an individual to assess situations, gather data, analyse options and model decisions. However, despite having a sound understanding of the business, its environment and the likely short-term outcome of various actions, many managers have difficulty communicating a clear decision or implementing new plans effectively.

That is because the art of good management depends on a further range of skills that are more difficult to teach. These include intuition, creativity, self-awareness, confidence, empathy, communication, and the ability to motivate others